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OUTPUT · 16:9 · PNGA supply and demand graph models how a competitive market determines price and quantity. Quantity is measured on the horizontal axis and price on the vertical axis. The downward-sloping demand curve, D, represents consumers’ willingness to pay for successive units, while the upward-sloping supply curve, S, represents firms’ marginal cost of producing them. Their intersection is equilibrium point E, which identifies the equilibrium price and equilibrium quantity. At this allocation, quantity demanded equals quantity supplied, so there is no persistent tendency for price to change.
Consumer surplus is the area below the demand curve and above the market price, up to the equilibrium quantity. Producer surplus is the area above the supply curve and below the market price over the same quantity range. If supply increases, the entire supply curve shifts rightward because sellers offer more at every possible price. The new intersection with D establishes a lower equilibrium price and a higher equilibrium quantity, assuming demand is unchanged. This comparative-static result differs from movement along a fixed supply curve, which occurs when the good’s own price changes.
Use the graph after introducing demand, supply, and market equilibrium, then revisit it during comparative statics and welfare analysis. Ask students to identify the condition represented by E, predict adjustment when price is above or below equilibrium, and explain why a rightward supply shift lowers price but raises quantity. Have them shade consumer and producer surplus before and after the shift. The diagram supports assessment of curve shifts versus movements along curves, equilibrium calculation, shortage and surplus adjustment, and changes in market welfare.
A lower price generally increases quantity demanded because additional units become worthwhile to consumers. A higher price generally increases quantity supplied because firms can cover the rising marginal cost of producing additional units.
Movement along a supply curve is caused by a change in the good’s own price. A shift of the curve is caused by a non-price determinant, such as input costs, technology, taxes, expectations, or the number of sellers.
Consumer surplus lies below D and above the market price for units traded. Producer surplus lies above S and below the market price; together, they form total surplus when no additional external costs or benefits are present.